Apple has made some changes to their app store policies recently that may increase the number of app rejections.  If your app contains overtly sexual content, it’s not likely to get through the gates in Cupertino.  Recently, many apps with women in bikinis or wearing little clothing have been removed from the store.

The second major change was in the policy for applications using user location.  Apps that don’t provide a legitmate service to the user cannot use the device location for advertising or otherwise.  To meet these guidelines you may turn off user location in the TapMetrics analytics library by setting the withLocation parameter in [TapMetricsAPI startSession:applicationKey withLocation:NO];

Keep these changes in mind when developing your next application